Web Communications for business
Capturing the Power of Web Communications, Social
Media and Web 2.0 for your business |
|
|
|
|
Overview
Web Communications for Business training program is designed to help
entrepreneurs, business executives and technical professionals build, maintain
and enhance their online presence, generate online traffic and streamline their
online marketing, advertising and public relations efforts. It also focuses on
how to leverage the newest and most promising social media networks and
platforms for the success of your company.
The program is designed to deliver immediate value, so you’ll be sure to leave
with take-away lessons that you can implement immediately to boost your
company’s employee engagement, market share and corporate reputation. |
|
|
Target Audience
-
Entrepreneurs
- Corporate
Communications and PR Executives
-
Sales and Marketing Executives
- Customer Service Executives
- e-marketing Executives
- Web Masters and Content Producers
- Web architects and designers
|
What You Will Learn
Web Strategies-
Develop an online/digital Strategy for your Business
- Develop Web-empowered communications strategy
- Increase rankings and traffic for your website
- Social media mentions and online brand awareness
- Web video communications
- Search Engine Optimization (SEO)
|
Web Marketing
- Develop web marketing strategies to support user
acquisition and retention
- Execute an effective “Integrated e-marketing”
strategy
- Run successful e-mail marketing campaigns
- Social Media Marketing
|
Web Monetization
- Launch and commercialize online
products/services that generate revenue and boost ROI
- Monetization of Web Applications
- Social media budgets and ROI
|
Social Media
- Create a social media strategy
- Use Social Media for marketing, brand building,
Customer Relationship Management, Customer Service and Online Reputation
Management
- Social media for startups
- Tools insight: Linkedin, twitter, facebook &
others for business
- Blogs, Forums and Wikis
|
Web Analytics
- Use Analytics for tracking competitor’s
footprint
- Online gauges for your business, measurements
insight
- Social Media Monitoring
|
Websites
- How to build and maintain a website
- Effective Web content writing
- Content Management Systems (CMS)
- Information Architecture design
- Web Content Management
- Web Usability & Accessibility
- Web Usability & Accessibility
- Mobile Portals
|
|
For more Information Please Contact Us |
|
|
|
|
|
Delivered by |
In Partnership |
 |
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|